Keep on top of GNFR stock during peak seasons
Black Friday and Cyber Monday bring an influx of customers. In the UK, Black Friday 2023 footfall increased 7.9% and across Europe, sales steadily increased during the month of November before a spike on Black Friday.
It’s important to have everything you need to handle the increase in customers and sales – through the products you sell and those essential items that keep transactions smooth and customer satisfaction high.
Branded shipping boxes and bags
E-commerce continues to grow, but Black Friday and Cyber Monday have a particular impact on the uptick of online sales. In 2023, 79% of all shopping traffic was on mobile devices.
Being ready to fulfil a significant number of orders efficiently is essential, and one of the easiest ways to do this is by having plenty of branded packaging at your disposal. Shipping boxes with your logo or signature colours aren’t simply a nice-to-have-anymore, but essential for building your customer experience and improving their satisfaction. It’s important to be proactive, so you have enough stock and won’t run out at this crucially busy time.
Additionally, for your in-store customers, branded bags are essential. And if you have bags that are made from unique or recycled materials, as part of your sustainability commitment, it’s important that you don’t run out and compromise your ethos by having to choose an alternative.
Ensuring you have plenty of high-quality, branded packaging materials to hand is vital to maintaining your brand visibility.
Focus on your in-store GNFR experience
Black Friday is synonymous with large crowds, long lines, and limited time offers. If you’re running in-store offers, it’s important to focus on your in-store display items and signage. You can use this to help direct your customers to promotions, highlight product information, and even guide traffic flow around your store, reducing confusion and stress.
Having an adequate supply of promotional displays and signs ready before Black Friday means that you’ll be best prepared to boost sales opportunities and improve your customer experience. If you can use your GNFR strategy to take the shopping pressure off your customers’ shoulders, they’re more likely to become loyal, and returning, brand advocates.
It’s important to consider where you might need temporary shelving, promotional banners, and special discount tags alongside any special, one-off or unique items that you might need.
If you’re running a themed promotion, then we’ve got experience sourcing some weird and wonderful items to help support your vision for Black Friday. No product is too out there – we’ve sourced surfboards, mini-fridges and refreshments, hair extensions and bird seed to name a few. Let us know your plans and we can see how we can help. You’ll get to see our service with guts DNA kick in!
Don’t forget about GNFR basics
It’s easy to overlook the everyday GNFR items, but these can also be essential for helping maintain a great customer experience during peak periods.
If you’re using additional stock or have new ranges appearing for a limited time only, then consider ordering additional clothes hangers, hanging rails or storage shelves for stock rooms.
Extra till rolls, labels and filling materials for shipping boxes will also make sure you’re not left stuck when it comes to fulfilling orders.
Evidence from McKinsey & Company shows that when fulfilment times are too long, nearly half of all omnichannel shoppers will shop elsewhere. Being underprepared can be costly.
Having a detailed GNFR plan in place well in advance of Black Friday, and a GNFR partner that can meet your requirements, means you can respond quickly to customer demand and offer a greater retail experience.
As we head towards holiday shopping season, now is a great time to start refining your GNFR strategy and stocking up on your essential GNFR items.
If you need an agile partner that can support your GNFR strategy, speak to our team on +31 (0) 88 494 20 80 or email us at online@worldpack.eu.
